The Give Diretide mascot
People started sending tweets and posting the Give Diretide meme on Volvo's social networking accounts.
Volvo: Valve, hats are great, but the people want Diretide!
Volvo asking if Dota 2's developers were listening.
Upvoted to the front page!
The phone call to Volvo Seattle:
For those who weren't Dota 2 players during the 1st Halloween event:
What is Diretide?